BU491 Lecture Notes - Lecture 6: High Tech, 6 Years, Glocalization
Document Summary
Ge announced that over the next 6 years it would spend b to create at least 100 healthcare. Why reverse innovation is so important: glocalization is so popular today because it has delievered, the model came to prominence when opportunities in emerging markets were limited. More than happy with high-tech solutions that deliver decent performance at an ultralow cost. Need communications, energy and transportation products that address todays challenges and opportunities. Sustainability problems especially urgent due to large populations: products that address developing countries special needs cant be sold in developed countries because theyre not good enough to compete there. Products can create brand new markets by establishing dramatically lower price points or pioneering new innovations. Important to push your enterprise to come up with new organizational form that will allow products nad business model innovation to flourish in emerging markets.
