BU481 Lecture Notes - Lecture 11: Gil Amelio, Steve Wozniak, Apple Iii
Document Summary
Overtook hewlett - packard as the world"s largest vendor of personal computers. Manufactured their own softwares and hardwares, sold them through their own retail stores. Own complete control of the operation systems, services, huge control over their markets. Billing relationship, a market segmentation approach that is simultaneously harmonious and discrete . Jobs rewarded apple shareholders with share price increase of more than 6,000 percent since the stock"s post-internet bubble low in april 2003. Revolutionized personal computing, music distribution, the mobile phone market, digital publishing and bricks-and-mortar retailing. Launched april 1, 1976, to market a circuit board kit designed for computer hobbyists by steve wozniak. Growth capital was provided by angel investor mark markkula. Found its legs with the launch of the apple ii. Apple ii is credited with creating the personal computing market, drove company sales from 2500 units to over 100,000. Valued at us. 8 billion by the most oversubscribed ipo.
