BU432 Lecture Notes - Lecture 3: Social Class, Delayed Gratification, Takers
Document Summary
Demographics: demographics: describes population in terms of its size, distribution + structure terms of its size, distribution and structure. Income, age, gender, location, ethnicity etc: all observable / quantifiable aspects, how ppl are distributed. Stats canada: us bureau of the census, mexican institute of statistics. To select effective media and channels: good to estimate a size of a population, music preferences can be predicted by demographics like age, alcohol preferences can be predicted by demographics like age and gender. Location, race + income could play a role too. Social class: anoher demographic cariable, uses, income, education + occupation (occupational prestige) E. g. of one index some indices also include geographic demographic. Middle + upper classes abstract, complex language comfortable with intangibility less sex role adherence strong community interests pursue upward social mobility fashionable, stylish clothing judge food by quality seek achievement from work.
