BU415 Lecture Notes - Lecture 6: Candy Crush Saga, Scrolling, Like Button
Document Summary
Features (app notifications + autoplay) are scientifically proven to keep us instantly responding. Less than 15% of smartphone users change their notification settings. Pros: allows companies to use business intelligence + gather info about consumers. Connects ppl around the globe (no geographic limitations) Cons: viral nature of content distribution allows unreliable or false info to be spread quickly. Produce well-paying jobs (maintenance. service positions, tech mgt, accounting and system design: high revenues for companies = significant source of revenue to the economy. Casino: colour red and lights increase arousal. Illusion of control given: video games, offer alternate reality. In-game purchases to complete levels: unlocking another level makes it addictive. Candy crush: makes players want to play more, gamblers policy the more u do something the higher your odds of winning. Like button, push notification, pulling to refresh (illusion of control), infinite scrolling. Big data: gained by tracking consumer behaviour + tweaking the design of tech to be more addictive.
