BU398 Lecture Notes - Lecture 12: Transformational Leadership, Alltel, American Airlines
Document Summary
Implementation is the most crucial and difficult part of the change process, as it is frequently disruptive and uncomfortable for managers and employees. The need for change within organizations and the need for leaders who can successfully manage change is continually growing. The leadership style of the top exec sets the tone for how effective the organization is at continuous adaptation and innovation. Transformational leadership is particularly suited for bringing about change. Top leaders who use this style enhance organizational innovation both directly, by creating a compelling vision, and indirectly, by creating an environment that supports exploration, experimentation, risk taking, and sharing of ideas. Successful change can happen only when employees are willing to devote time and energy needed to reach new goals. The final step is institutionalization, where employees view the change as not something new but as a normal and integral part of organizational operations. Institutionalization: stabilizing the change reinforcing outcomes, evaluating results.
