BU398 Lecture Notes - Lecture 17: Organizational Learning
Document Summary
Organizations have to accept an extremely high level of environmental complexity in the international domain and address the many differences that occur among countries. Organizations must also find ways to effectively achieve coordination and collaboration among far-flung units and facilitate the development and transfer of organizational knowledge and innovation for global learning. 3 primary segments of the global organizational challenge: greater complexity and differentiation. Companies must create a structure to operate in numerous countries that differ in economic development, language, political system and regulations, cultural norms and values, and infrastructure. For example, although most international firms have their headquarters in wealthier countries, smart managers are investing heavily in less developed countries in asia, eastern. Europe, and latin america, which offer huge new markets for their goods and services. A growing number of global consumers are rejecting the notion of homogenized products and services, calling for greater response to local preferences: the need for integration.
