BU362 Lecture Notes - Lecture 2: Toronto Entertainment District, Marketing Mix, Target Market
Document Summary
According to the accountant his projections are very unrealistic. The toronto entertainment district is highly competitive with 100 restaurants and 71 who are direct competition in terms of price point. Reputation of other restaurants (karma & lynx) Theatre goers: older, well off, service speed, d cor oriented, after show goers, rush times. Resources: jm"s experie(cid:374)(cid:272)e (strength, award winning chef (strength, skills, 71 staff (weakness- too many staff) 96 seats * per person (lunch)* 365 days open* 1 turn= ,000. 96 seats* per person (dinner)* 365 days open* 1 turn= ,848,000. 40 seats* per person* 365 days open* 1 turn = ,000. In order to obtain the m in revenue you would need just below 1. 45 turns for each (,019,400) Industry average is 0. 9 therefore he would need to beat the industry by. Marketing strategy: target market: (cid:894)(cid:272)o(cid:373)plete this after the de(cid:272)isio(cid:374) to lease or do(cid:374)"t lease(cid:895) Well off theatre goers from the higher end: positioning:
