BU353 Lecture Notes - Lecture 1: Onew, Advantageous, The Body Shop
Document Summary
Exam practice questions: according to the article evaluating strategic alternatives and the discussions in class, please define and describe in details the tests that should be used to assess and rank strategic alternatives. Please provide an example covered in the related article or discussed in class. Please describe in details to what extent their current or proposed corporate strategy may or may not build on a competitive advantage or create one. Ge focuses on growth and change focusing on proven performance and divesting unsuccessful venture. Ge acquires companies based on definite global trends and strives to be the market leader or second in market share and performance in their subunits. This provides flexibility for emerging industry trends and allows the availability of necessary resources for new acquisitions. Ge also focuses on having the right employees. Ge ensures the effective utilization of company resources and emphasizes on innovation. The company"s main competitive advantage is in its brand name.
