BU352 Lecture Notes - Lecture 4: Corporate Social Responsibility, Social Movement, Consumerism
BU- Lecture
Integrating Ethics into Marketing Strategy
• Planning Phase
• Implementation Phase
• Control Phase
Corporate Social Responsibility
• Voluntary actions taken by a company to address the ethical, social, and environmental impacts
of its business operations and the concerns of its stakeholders
Ethical Climates
• Includes having a set of values that guide decision making and behavior
• Top management must commit to establishing an ethical climate but, employees must also be
dedicated because the roots of ethical conflict often are the competing values of individuals
Framework for Ethical Decision Making
• Step 1: Identify Issues
o What are the firm issues?
• Step 2: Gather information and identify stakeholders
o Gather facts around all ethical issues and relevant legal info
o Identify all relevant stakeholders and get their input on ethical issues
• Step 3: Brainstorm and Evaluate Alternatives
o How can we solve the problem?
• Step 4: Choose a course of action
o Weigh alternatives
o Take a course of action
Ethical Decision-Making Metric
1. Publicity Test
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