BU352 Lecture Notes - Lecture 1: Customer Service, Marketing
Document Summary
Marketing is the performance of business activities that direct flow of goods and services from the producer to the consumer. Marketing is getting the right goods and services to the right people at the right place with the right communication and promotion. Marketing is a social and managerial process by which individuals/groups get what they need and want through creating and exchanging products and values with others. Marketing is the process of buying and selling. Marketing in those activities performed by individuals or organizations that enable, facilitate and encourage exchange to the satisfaction of both parties. Just about buyers and sellers exchanging money for goods and services. The activity, set of institutions, the processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. A set of business practices designed to plan for and present an organization"s products or services in ways that build effective customer relationships.
