BU352 Lecture Notes - Lecture 4: Decision Rule, Relate, The Item
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I want a burrito, so i immediately go to burrito boyz instead of fat. In this case it doesn(cid:495)t matter how much isn(cid:495)t to their credit and if they make a poor one it isn(cid:495)t their fault: e. g. Brad(cid:495)s sports car does not start or breaks down the day he is. Involves the fears that consumers suffer when they worry others might not regard their purchase positively: e. g. This gives consumers the idea that they are buying a higher quality item: product presentation: the manner in which the product is presented can influence the decision process. Internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behaviour question whether it has appreciably better quality than a similar-size. Marketplace is filled with products to make you safer such as airbags, and burglar alarm: love (social) needs relate to our interactions with others. grow or maintain a happy, satisfied outlook on life.
