BU352 Lecture Notes - Lecture 18: Corporate Social Responsibility, Marketing Ethics, Consumerism
Document Summary
Chapter 18 ethics and socially responsible marketing. Business ethics examines ethical rules and principles within a commercial context. Marketing ethics ethical problems that are specific to the domain of marketing. Ethical climate the set of values within a marketing firm, or in the marketing division of any firm, that guides decision making and behaviour. Why people act unethically decisions often have conflicting outcomes, where both options have positive and negative consequences. Csr voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders. Consumerism a social movement aimed at protecting consumers from business practices that infringe upon their rights: employees, customers, marketplace, society. Framework for ethical decision making in marketing research. Step 1: identify issues could be false data collection, using results to mislead or harm the public. Step 2: gather information and identify stakeholders gather facts that are important to the ethical issue.
