BU288 Lecture Notes - Lecture 6: Cognitive Dissonance, Peer Pressure, Body Language
Document Summary
Synergy: group works better than individuals, creativity requires people to share their ideas. Process losses: more time needed to make decisions/complete tasks, explanation time, can sometimes cause individual results to be better than group results. Cognitive dissonance occurs in groups: we will change our answers if our ideas do not align with how the group is thinking/want to be socially accepted, want to conform, peer pressure can be a process loss. Body language can also impact individuals desire to speak and contribute/challenge the leader, can be a process loss. Leader: usually the most extraverted, speaks the most, likely male is not necessarily the best person who emerges as the leader. Ingroup/outgroup leads to process losses as well people in the group may not be part of the ingroup , are disregarded/not listened to. Homogeneous group: achieves cohesion, takes less time to make decisions; but less creativity and adaptability. Huge propensity to conform when under pressure and under social influence.
