BU288 Lecture Notes - Lecture 9: Stereotype
Document Summary
Contrast effects: evaluationsofaperson"scharacteristicsthatareaffectedbycomparisonswith other people recently encountered who rank higher or lower on the same characteristics. People who lie frequently assume people are always lying to them. Stereotyping: judgingsomeoneonthebasisofone"sperceptionofthegrouptowhichthat person belongs, rulesofthumbpeopleusetoattributecharacteristicstopeoplethatbelongtoa certain group, seepeopleasbeingmoresimilarthantheyreallyare basedontheirgroup, stereotypebecausewearetoocognitivelylazytogettoknowpeople(easierto make snap judgements than to get to know people) Individual behavior is controlled by 4 factors: ability, motivation, situation, role perceptions. Ability learned capability or natural aptitude to perform behavior o. Motivation internal force that directs attention and intensity of persons voluntary choice of behavior. Situation environmental factors (time, people, budget) o. Role perceptions beliefs about what behavior is required to achieve desired results: whattaskstoperformandpreferredbehaviorstoaccomplishthesetasks. Able to use these factors to control behavior. Motivational problem are they being properly rewarded. Lack of ability train or redesign the job. Role perception clarify to them by providing relevant role info. Situational job redesign or change the environment. Key point: organizations put a lot of effort want to address the right cause to fix the problem.
