BU288 Lecture Notes - Lecture 5: Hierarchical Organization, Job Satisfaction, Leadership Development
Document Summary
Perception: process of interpreting the messages of our senses to provide order and meaning to the environment helps organize the complex/varied input received by 5 senses. Goal: make sense of the world as quickly as possible, so that we can move forward. Social identity theory: we form perceptions of people based on their characteristics & memberships in social categories we categorize people to make sense of the social environment. Our personal identity is based on our unique personal characteristics (interest, abilities, traits) Our social identity is based on our perception that we belong to various social groups (ex: gender) Choice of category depends on situation once category is chosen, we tend to see members as embodying the most typical attributes (prototypes) of that category. If situation changes, so might the categorization and relation between the perceiver and the target. Model of perceptual process, by psychologist jerome bruner.
