BU208 Lecture Notes - Lecture 5: Scantron Corporation
Document Summary
1 integrative (cover content from entire course) Analystical reports and proposals are important types of business documents used to: Accept and act on the recommendations of the writer. Analytical reports will vary in length but have one commonality. How doable an idea is based on a set of criteria. How you choose to make a decision. The body of the report evaluates each criteria. The goal of a business plan is to prove the business model and motivate potential investors interests. Recommend or justify a purchase, investment, hire or change in policy. Consider your audience when organizing information for this report. Use direct organization to present information to accepting audiences. Use the indirect organization when presenting information to reluctant audiences. Proposals usually have two goals: to get the project accepted, to get the writer approved to do the job. Proposals must stress reader benefits and must provide specific supporting details.
