BU208 Lecture 17: Bu208 lecture 17
Document Summary
Bu208 lecture 17: from outside income. Self-actualization esteem, recognition love, belonging safety security physical. Feature: part of a product or service, benefits result from using feature. What purpose do they serve: primary: to have reader act & to overcome any objections that might prevent or delay action. And to provide enough info so the reader knows exactly what to do: secondary: to establish a good impression of writer and build good image of the organization. And build a good relationship between the writer & reader and to reduce/eliminate future correspondence on the same subject. What kind of persuasive messages might i write: orders: (written on forms, phoned in, clicking internet boxes). Be gentle at first; if they persist and there is evidence of them not intending to pay, you can use letter to threaten legal action, only if you really will follow through with a lawsuit.
