BU208 Lecture Notes - Lecture 7: Jeff Bezos, Iceberg
Document Summary
The main reason behind most of the firing in sun life is due to attitude. Technical competencies > skill knowledge ability < visible, surface, easy to. Behavioural competencies > self-concept trait and motive < difficult to identify (cid:498)personal brand is what people say about you when you leave the room. (cid:499) _ jeff. Objective is to create interest or questions in the managers mind to drive them to either call you or meet you in person. Talk about what & how you did the role rather than saying: (cid:523)w(at(cid:524) (cid:498)created and managed copany facebook posts (cid:523)(ow(cid:524) (cid:498)increased facebook following by 500% through daily postings and facebook sponsored photo contest. (cid:499) Do not put your birthday on your resume rather say: Keep it to 1 page, does not have to be 1 page. Do not reuse cover letters personalize it for each job hiring.
