BU208 Lecture Notes - Lecture 2: Four Temperaments, Organizational Culture, Critical Thinking

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Requires shaping message to meet audiences interest and needs. Important because people need to know what is in it for them. Sender ideas -> messages encoded ->transmissions signals -> recipient decodes -> receiver. May affect communications: age, attitude, culture, gender, skill, bias, education. Transmitting message to how you want to express it. When it comes to audience, you need to know everything that"s relevant to know you"re writing or talking about. Critical thinking skills helps analyze and make decisions. Consider the following for groups and the individuals within the groups: channels, formats, styles to use, topics to discuss, how to discuss topics, what constitutes evidence. Behavioural norms in organizations are revealed: verbally through the organizations myths, stories and heroes, nonverbally through the allocations of space, money and power. Extrovert vs introvert: extrovert from interactions, introvert from within. Sensing vs information: sensing gathers information systematically, intuitive sees relationships among ideas. Thinking vs feeling: thinking use objective logic, feeling just feels right.

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