BU121 Lecture Notes - Lecture 16: Global Reporting Initiative, Triple Bottom Line, Waste Hierarchy
Document Summary
Textbook tells you what mass customization is. Mass production technology: industrial revolution, assembly line, etc: make the same thing over and over again of the same product, it made sense since it was a stable market conditions, focus on efficiency, repetitiveness. New economic reality: market is constantly changing, everything now is customer driven need to meet customer needs, cannot make the same things over and over again to meet efficiency, mass producing but in a customized way. Our situation is different, and our needs are different. Technology has advanced far to make it possible: can do mass production, with customization possible, internet allows to listen to customers for instant information flow. Relationships are different in mass production and mass customization: customization needs one on one relationships with the customers, less storage space. Development that meets the needs of the present without compromising the ability of future generations to meet their needs - un world commission on environment and.
