BU121 Lecture Notes - Lecture 3: Mastercard
Document Summary
Social jobs: look trendy, be perceived as competent. Emotional job: peace of mind, feeling of job security o overall health. Potential bad outcomes, risks and obstacles related to jobs. The outcomes customers want to achieve or the concrete benefits that are seeking. Functional job: transportation (get from a to b, trying to get somewhere. Social job: interacting with the uber driver, using uber because its more convenient for the environment. Gains: one way trip (if you had your own car you would need to get it the next morning from the bar, convenient (if you want to uber, there is always uber"s around) If mastercard works at a restaurant, that is neither a gain or pain (neutral) If mastercard does not work, it is a pain. If mastercard had rewards or points, that is a gain. Products & services: a list of all the products and services your value proposition is built around.
