BU121 Lecture Notes - Lecture 2: Airbnb, American Express, Consumer Reports
Document Summary
What is a business model: a business model describes the rationale of how an organization creates, delivers, and captures value, how a company intends to make money / the logic by which it sustains itself financially. Social enterprise any money made is circled back into the company to make sure it is self- sustaining. Customer is everyday consumers (household/office/hotel lobby: value: convenient, smaller scale operation, looks nice, cheaper o event water solutions rents water filtration systems for a per-event fee to event holders. You need to have content that attracts the consumers who are subscribed: advertising based. Why does it matter: business models are at heart stories stories that explain how enterprises work, elements of good story, precisely delineated characters consumers can relate, plausible motivations. It makes sense what is going on, there are no holes in the story: plot that twists.
