BU121 Lecture Notes - Lecture 2: Consumer Reports, Retail, Ebay
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Reading: chapter 1 & week #2 lab manual why business models matter. Deliver creation and capture of value takes place w/in a value network community of partners, suppliers etc. How a company intends to make $/the logic by which it sustains itself financially. Describes the rationale of how an organization creates, delivers and captures value. A product is the centre of a business model, but it is not a business in and of itself it can(cid:859)t succeed w/out a great business model purchases of razor blades vs large initial purchase ($ up front) 3 ways to make money in water filtration: (cid:862)(cid:396)efle(cid:272)ts the st(cid:396)ategi(cid:272) de(cid:272)isio(cid:374)s & t(cid:396)ade-offs that entrepreneurs make to earn a p(cid:396)ofit(cid:863) textbook definition. Revenue form - consumer reports (subscription) vs vogue (advertisements) Consumer reports content that subscriptors are looking for. Vogue content that will appeal to type of reader that advertisers are going after. Plot twist did(cid:374)(cid:859)t ha(cid:448)e to spe(cid:374)d $ (cid:271)efo(cid:396)e (cid:373)aki(cid:374)g it.
