BU121 Lecture Notes - Lecture 15: Employer Branding, Linkedin, W. M. Keck Observatory
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What"s differe(cid:374)t a(cid:271)out (cid:272)a(cid:373)pus re(cid:272)ruiti(cid:374)g: 6-7 months before the actual start date, timelines and cycles are different, processes, third-party relationships, audience, sampling (co-op, internship and summer, costs, about ,000 cost in recruitment process per person. Campus recruitment audit: to set goals & objectives, assessment of all aspects of your campus recruitment efforts, resources and history, engages as many stakeholders, partners ad supporters as possible, determine priorities, 25-point assessment. Talent attraction: 2 steps, 1) tell an authentic and engaging employer brand story, k(cid:374)o(cid:449) the audie(cid:374)(cid:272)e a(cid:374)d (cid:449)hat the(cid:455)"re i(cid:374)terested i(cid:374, 2) target the right audience to hear it. All employers are the same (until proven unique: work with marketing team on brand, logo, marketing pitch, leverage what that is with your hr tea(cid:373) a(cid:374)d (cid:449)hat (cid:455)ou"re doi(cid:374)g spe(cid:272)ifi(cid:272)all(cid:455) to carry this through. What is an employer brand: employer brand: a(cid:374) orga(cid:374)izatio(cid:374)"s reputatio(cid:374) as a(cid:374) e(cid:373)plo(cid:455)er, employer branding: the process of promoting an employer as a great place to work.
