BU121 Lecture 4: Lecture 4 Jan 16
Document Summary
You are pitching your business to investors because you need their money. The pitching format you use depends on what stage of the investor-courting process you are at. Key elements of an elevator pitch for investor funding: pain statement. You must demonstrate the need the product will address the market void you are trying to fill: gain statement. You must demonstrate the value proposition and competitive advantage how your product solves the pain and is unique and valuable to customers: wiifm. You must demonstrate why the idea is worth investor taking more time to listen. How do you plan to make money what is your revenue model. How much funding are you looking for and what will you give up in exchange do(cid:374)(cid:859)t forget the (cid:858)ask(cid:859)! These elements must be presented clearly and concisely: a logical structure is essential. It(cid:859)s a (cid:272)o(cid:374)(cid:448)ersatio(cid:374), o(cid:374)ly you(cid:859)re doi(cid:374)g (cid:373)ost of the talki(cid:374)g. Make it persona make an emotional connection.
