BU111 Lecture Notes - Lecture 1: Swot Analysis, Internal Consistency, Income Statement
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BU111 Full Course Notes
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Identifies the things to think about to execute a successful strategy. Environment: pest (political, economical, social, technological), five forces. It"s all connected, everything affects each other. Strategy link to internal to external figure 1. 2. External alignment = right strategy for environment. Ceo made the decision to expand products, externally no demand, internally couldn"t fund all these new products lomoar cpsd| 5490467. First task: deal with strategic-environment linkage assess forces at work and their implications adjust internal or adjust strategy lomoar cpsd| 5490467. Second step: look internally (aka what can we do?) Ie. preference to buy out companies instead of working with. Ie. bias on whether risk vs not to take risk, technology, etc. Market wants stylish, modern and light home decor. Ikea creates it and is able to externally and internally. Kodak invested into film and film cameras. As digital cameras improved, both companies took this differently. Kodak stayed with film, canon switched and invested in digital.
