BU111 Lecture Notes - Lecture 9: Corporate Social Responsibility, Stakeholder Management, Greenwashing
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BU111 Full Course Notes
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Significance; affect customer preferences and worker attitudes and behaviour, standards of business conduct and corporate social responsibility. Ethics; individual standards/beliefs regarding what is right and wrong or good and bad. Business or managerial ethics; standards of behaviour that guide individual managers in their work. Corporate social responsibility; a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all stakeholders. Water organizations does to and for stakeholders. Two opposing views focus only on profit (investors) vs. actively consider other stakeholders. Improves trust and loyalty of customers and employees. How do these reasons link back to why focus on csr . Serve the present but don"t compromise the future. 2012; climate changed costing . 2 trillion (u. s) per year and reducing global gdp by 1. 6% 20 years ago the paradigm was take, make, waste today we recycle (58%), buy green (29%), and eco-friendly commute (18%)
