AN324 Lecture Notes - Lecture 8: Semiotics, Signify, Marshall Plan

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November 5, 2013: british cultural theorist and one of the founders of the birmingham. Focuses on representation, semiotics and discourse as embodied in the work of saussure and foucault. Glass is the linguistic sign which we use in. System by which objects, people and events are correlated with concepts or mental representations, which stand for or. Represent" the world (also called our culturally shared conceptual maps) The process of linking things," concepts and signs together the relationship between these lies at the heart of the production of meaning in language: words are arbitrary. Written or spoken signs bear no obvious relationship at all to the things to which they refer (what they signify) The letters t-r-e-e do not look like trees in nature, nor does the word tree" in english sound like real" trees. The meaning is not in the object or person or thing. The meaning is not in the word.

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