Writing 2130F/G Lecture Notes - Lecture 3: Serif
20 Jul 2020
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Document Summary
Make a favorable impression on your audience by creating a document/presentation that favorably reflects you your own credibility, professional standards and/or those of a group/organization you represent [ethos/pathos] Ensure that your readers locate the information they require efficiently and accurately [logos] (per ideals of eng. Help your readers understand the information found within your document [logos/pathos] Think visual evidence: illustrations/images? (indicative vs. informative vs. decorative?) Visual communication enables reiteration without repetition: power of multimedia effect. Help your readers retain and recall the information that they read/hear. Effective visual communication unites all three modes of appeal. Consider how we establish/develop logic in our writing: syntactical organization, transitions, metacommentary prompts, decisions re. sentence and paragraph order, etc. Placing elements next to/near each other will indicate to the reader that they"re related. All visual elements (text, graphics) should be placed on page in ways that allow reader best to understand relationships among them.
