Writing 1031F/G Lecture Notes - Lecture 8: Connotation, Denotation, Nonverbal Communication
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Connotation: shadings and associations that collect around a word. Associated w/ young people, w/ marginalized social-cultural and economic groups. Use this to establish common ground with more ppl. No place for this in fine writing. Substitutes for words whose meanings are felt to be unpleasant, basically saying bad things in a. Avoid when you will lose credibility by not speaking plainly. We are extremely sorry, vs we are sorry. Jargon: technical language used in an inappropriate context. You"re trying to sound smart without saying anything. Corporate speak: the empty language commonly used in corporate communications. , just say he had to accept the consequences . The grass is greener on the other side . Cross- cultural communication: avoid stereotypes/ethnocentrism, avoid confirmation bias (only seeing things we believe to be true) How they say it, the context in which they say it. Very rarely hear a direct no , but the tone of voice/circumstance will be.