Writing 1030F Lecture Notes - Lecture 9: Seal Hunting, Time Management, Body Language
7 Jun 2016
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Document Summary
He was a greek philosopher who wrote an influential book named rhetoric. Aristotle"s modes of appeal (ethos, pathos, and logos) describe how speakers can effectively persuade an audience; even today, these concepts remain very prominent in the fields of writing and communication. Ethos is the aura of trustworthiness, authority, and credibility that a speaker projects to his/her audience. An effective appeal to pathos also understands the values of an audience. Is an appeal to the audience"s sense of reason. A student sends an email to his professor, and it contains five spelling errors: ethos, logos. Peta distributes posters with photos of dead baby harp seals as a way of drumming up support to end the seal hunt: pathos because targeting people who love seals. A ceo chews gum during her annual revenue report to the board of directors: ethos good report but not professional to chew gum. A new sports nutrition company"s promotional representative is kanye west.
