Women's Studies 2161A/B Lecture Notes - Lecture 10: Deconstruction, False Consciousness, Louis Althusser
27 Feb 2016
School
Department
Course
Professor
Document Summary
Princess culture-disney started marketing disney princess merch w/i last 15 yrs. Now: much more broadly pervasive w/i popular culture: princess bibles. Pinkness of little girl culture: gendering of toys for children esp. in colour. Tied to marketing & market shareex buy pink baseball bat for girl but son cant use it so buy him another blue one. Tween market: agresisvely being marketed to in rel to sexualized products ex: Thongs for tweens, clothing choices that are an exaggeration of the anticipated sexual changes happening around puberty. Linked to specific consumption patterns which recruit women into market place thru an appeal to luxury and privilege. Princess culture fits into an already incr. segmented and sculpted market share that ties gender to patterns of consumption. Princess culture linked to ex of real life princesses specifically those women who were commoners and became princesses thru marriage ex: grace, diana, kate(if u are beautiful and good u will be abel to marry into royalage. )
