Women's Studies 2161A/B Lecture Notes - Lecture 10: Bitesize, Chocolate Chip, Oatmeal

• School: Western University
• Department: Women's Studies
• Course: Women's Studies 2161A/B
• Professor: Nichole Edwards

Document Summary

Bo do, . (cid:894)(cid:1005)99(cid:1007)(cid:895). (cid:862)hunge a ideology(cid:863) in unbearable weight: feminism, western. Women are bombarded with ads that discuss weight loss. The ad discussed in the article explicitly discusses body image and features young girls. Romanticizes diet pills as part of the achievement of a good physique: portrayed as an age-old secret. There is a to(cid:374)e of su(cid:271)je(cid:272)ti(cid:448)it(cid:455) i(cid:374) the ad, (cid:862)(cid:396)ep(cid:396)ese(cid:374)ted (cid:271)(cid:455) the a(cid:271)se(cid:374)t (cid:271)ut (cid:272)e(cid:374)t(cid:396)al figu(cid:396)e of the (cid:373)othe(cid:396), the (cid:449)o(cid:373)a(cid:374) (cid:449)ho eats, o(cid:374)l(cid:455) (cid:858)(cid:374)ot so (cid:373)u(cid:272)h(cid:859)(cid:863) (cid:894)(cid:1005)(cid:1005)(cid:1008)(cid:895) We create an image in our heads of what the mother looks like, based on our own ideals of beauty and slenderness. Virginia slims ads targeting african american women evoked a subtext that hinted that the dominant white culture fails to relax and take pleasure in success. Both women have achieved a dominance over food. Throughout history, there have been varying relationships between women and food.