Sociology 2259 Lecture Notes - Lecture 9: Media Matters For America, Gfk Entertainment Charts, Media Studies
8 Jan 2020
School
Department
Course
Professor
Document Summary
Media: as a moral entrepreneur and a tool. 3 aspects of media in relation to deviance: whose voice are we hearing, the purpose/power of media control and evidence of it, the possibilities of the media. Media = any form of communication that targets a mass audience in print electronic format. Traditional forms: print, radio, cinema, television, recordings. New/emerging forms: use of computer technology (e. g. , websites, email, mobile) Canada leads the world in online use increase in internet use (e. g. , social media; streaming videos) One of the core pedagogical forces in contemporary society. Defines social problems, shapes public debates, and defines boundaries between groups. Pedagogy: the function of a teacher; teaching. Effects of media messages on individual"s thoughts, feelings, and behaviors. Administrative approaches to media studies: effects research. Sales of the whiskey increased 8% after the first season of mad men. Children/ youth who watch more violent television measure higher in aggression. Structures of power and processes of social control.
