Sociology 2206A/B Lecture Notes - Lecture 2: Grounded Theory, Fallacy, Research Question

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Unit of analysis what or whom you want to study. Social artifacts books, periodicals, documents, buildings. Two types of fallacies in defining the unit of analysis: ecological fallacy (aggregate, drawing erroneous conclusions about individuals based solely on the observation of groups. Individualistic fallacy (individual) reductionism: drawing erroneous conclusions about groups based solely on the observation of some individuals, rejecting general patterns because of individual exceptions. Forming a research question: must be: clear/specific, researchable, contain specific evaluation criteria (lit review), connect with established theory/research (deductive), have potential to make a contribution to knowledge on the topic. Quantitative: specific, preplanned research question (linear, testing hypothesis/theory (deductive) and causal relationships (explanatory, analysis and finding for theory verification (supported or not) Characteristics of units that can vary, have different values, categories, or attributes for different observations. May vary over cases, time, or both. Explanatory variables that are the main object of study: dependent variable (dv): outcome variable.

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