Sociology 2206A/B Lecture Notes - Lecture 7: The Technique, Content Analysis, Aryan Race
24 Mar 2018
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Goals of explanatory research: test a theory"s predictions, elaborate or enrich the theory, extend the theory to new issues, support or refute an explanation, link causes with general principles, determine which explanation works the best. Garbology" = the study of stuff people leave behind. Studying the stuff people toss in the garbage. We are studying what people have left behind. There are people who go through celebrities garbage. Context analysis: a technique used for gathering and analyzing the context of text. The technique may focus on words, meanings, pictures, symbols, ideas, themes, or practically any message that can be communicated. Qualitative content analysis: most historical writing is qualitative, visual images are very powerful, most famous example of historical analysis is max weber"s the protestant ethic and the. Types of coding latent coding: latent coding (also called semantic analysis) looks for the underlying, implicit conative meaning in the content of a text.
