Sociology 2206A/B Lecture Notes - Lecture 7: Social Desirability Bias, Double Negative, Response Bias

• School: Western University
• Department: Sociology
• Course: Sociology 2206A/B
• Professor: Stephen Lin

Document Summary

Writing good questions: avoidances (common mistakes: jargon, slang and abbreviations. How often do you take double double for your coffee?": ambiguity, confusion and vagueness. Do you swim regularly ?": emotional/ value-laden languages. Should car seats be used for our loved ones ?". Contain emotive or value judgment words: prestige bias/ leading. Most doctors say that cigarette smoking causes lung diseases. Questions that contain expert or authority position which can affect how people respond in a certain way: double barreled questions. Do you have a well-balanced diet and exercise on the daily basis?". Asking more than one item in one question: sensitive. Questions that contain sensitive items can discourage study participants to respond: beyond respondents capacities. Give a brief description or definition: extreme absolutes. Questions that contain extreme absolutes (never or. Will you find a job in london after you graduate in two years?". Question that contains hypothetical situations that have not yet occurred to study participants.