Sociology 2172A/B Lecture Notes - Lecture 3: Budweiser Gardens, Rogers Centre, Product Placement
13 Aug 2016
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On billboards, umbrellas, sports events, buildings, transportation, etc. Advertising in the sky most readership, most retention. Use or wear products in public appearances, interviews. Are not technically promoting a product, but just happen to be wearing/using the product. Using celebrities to sell has become less lucrative no longer believe that the celebrity really uses the product because they want to. We are turning public spaces into commodities. Body tattooing new fad, likely not to last: thousands of dollars per square inch. Tattooing on athletes: ex: boxing, some athletes wanted to wear temporary tattoos during the match, demeaning to sports, hard to judge the match, could be damaging to opponents. Product is advertised within a show, movie, etc. Ads shown in movie theatres before the movie. New ways to integrate advertising and content. Ex: will and grace: will was wearing a pink tshirt, first 100 people to buy would receive a discount, traffic increased significantly, sold hundreds of pink tshirts.
