Sociology 2172A/B Lecture Notes - Lecture 1: Human Capital, Determinant
13 Aug 2016
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Midterm oct 21 3:30-5:30pm * conflict with 2000. Marshall mcluhan - pioneer in media and advertising. When looking at the impact of advertising on society, it is not studied in depth. Society is made up of social institutions - family, education, economy, religion, political system - all of which interact. Media is now being considered as a social institution. There is the personal and the societal - look past the individual - look at the individual in relation to the bigger picture of society. Distribution of resources - economic and social o o. Economic resources - investments ($) made to produce ads. Social costs of ads - human capital required to produce ads. Inundated with information all the time - has a massive effect on how we: ability to spread information - speed and spread o function o, has become part of how we communicate with each other. Contributor to the cultural content of our society.
