Sociology 2172A/B Lecture Notes - Lecture 6: Woodbury Soap Company, Marc Jacobs, Dakota Fanning
14 Jul 2016
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When using sex to sell, whether men or women, one group or the other is being treated unfavorable (not reflected very well consequences to both. Sex to sell might not be as good as people thought it would be: we tend to think it"s a positive way to sell products, but in reality only 8 of the top ads use sex appeal. Men are sexualized different than women in ads. Sex to sell has become such common place because it is so common now. M. j. rose, advertising expert: since there have been men buying there have been ads using women as the bait. Sexist and demeaning advertising isn"t something new it is, in fact, the oldest play in the book : i wish it weren"t so, but it"s a way to get attention and even negative attention is attention. The more crowded playing field, the more outrageous the ads tend to get .
