Sociology 2172A/B Lecture Notes - Lecture 9: Jean Kilbourne, Killing Us Softly, Consumerism
8 Apr 2016
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Guinness ad: basketball in wheelchairs to accommodate for one friend, then go out for drinks. Carlesberg: tough guy stereotypes in movie theatre, cracks open a beer and cheers when others join. Anti-littering ad campaign (city of toronto): complained by companies for using their products in a bad light. The ad agency behind the campaign said they weren"t going to revel how much the city spent. 2010 world cup dutch girls: budweiser only sponsor, girls wore dresses by bavaria and guy was sued and girls arrested. Gave city new language and identity (different terms of reference) 75% of residents approve, appreciate the aesthetics not noticed before. Reducing consumption and consumerism ghgs and climate change. Portugal vs. sweden soccer: pepsi came up with voodoo campaign. Look good in all you do with women with black eye was accused for glamourizing an issue that"s life threatening: response donating to the cause.
