Sociology 2172A/B Lecture Notes - Lecture 9: Nevada Athletic Commission, Late Middle Ages, Halifax Gazette
1 Mar 2016
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1200bc: painted or carved messages on stones. Can reach a huge number of people. Can relate to people and get them interested. Iconic indicator is some symbol he used to advertise: disadvantages, advantages. Invention of the printing press- significant thing that enabled civilization. A guy in china first invented it in in. Literacy and poster: a lot of the first poster was about books and religious order. Periodicals defined as any publication produced in regular intervals (the new advertising medium) 1st known newspaper ad- book about plants: germany. Ads for universities, zoos and religious groups. Classified and personal ads: help wanted, lost or stolen items or job ads, toronto had more than 40 newspaper on the streets. In canada in 1752: 1st newspaper ad in halifax gazette, ads for a grocer, a job printer and tutor. The great transition: better and faster printer. Professionalization of the advertising agency: because people are skeptical about the industry.
