Sociology 2172A/B Lecture 4: SOC2172 Notes.docx

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

1962 admitted that the whole study was a fabrication the embedded images made products more appealing to consumers the ritz cracker (the word sex is embedded on the cracker: wilson key 1970s subliminal seduction and media sexploitation, use of subliminal sexual symbols or objects, subliminal perception: pratkanis and greenwald, sub threshold stimuli: beyond threshold of your conscious mind, masked stimuli: things hidden from the audience, unattended stimuli: embedded images, figurally transformed stimuli, controversy: inconsistent use of the term subliminal, lack of precise and standardized processes, lack of adequate conception of unconscious processes.