Sociology 2172A/B Lecture Notes - Lecture 3: Bob Garfield, Marshall Mcluhan, Mobile Advertising
21 Apr 2019
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The greatest story teller: adverting shows: whose important and who counts, advertising reflects our stereotypes, this type of advertising works, shows who has status and what ideas and values are important in society. Internet: television, radio, print, newspaper, billboard, magazine. Types of advertising: ambient: intrusive ads in public places (lots of them). The celebrities don"t have to say if they promote the product or not so that"s why it works. Putting things in orbit to portray images on is not allowed by american aviation association because it can mess up the lighting of the sky (in ppt under faa writes). Notes: will ask about general time period for when things happened. Must know time of period, and main things that happened to them. Preliterate period (3000-4000bc: low literacy rates, ads at this time was just getting a message across, getting people together and notifying them about something.
