Sociology 2172A/B Lecture 1: Sociology 2172 Lec 1

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

From advertising to marketing: what is advertising, advertising a paid communication used to persuade someone to buy a product or service of an identified sponsor. Job of advertising: get the right message to the right person at the right time and place. 30 second tv commercials: useful in evoking emotion because of sight and sound. Cosmetics: and many others like entertainment, alcohol, pharmaceuticals, etc, beyond these tangible things, advertising can also promote services. In a more indirect sense, advertising works to promote out social and cultural ideas like politics, religion, education, and the arts: how do they come up with ideas for ads. How under armour has become #2 in the account management category: Expanded product line to suit women: the company has been known primarily for mens athletic apparel, but then expanded to produce footwear and apparel for clothing. Used supermodel and principle dancer for american ballet in their ads.