Sociology 2172A/B Lecture 6: Sociology 2172A/B Lecture 6
15 Jan 2019
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San paulo bans outdoor advertising: 11million people live here, 7th largest city in world: they stripped all the outdoor advertising because they considered it visual pollution. "impossible to see the urban landscape when ads were slapped everywhere: this was in 2006: clean city law. They have to look for referrals and now connect with customers: ban on advertising exposed the inequality in the city. Slums in the city had been shielded by these signs and stuff. People had been living behind signs and stuff: the 401 highway has laws that say no ads that are so crowded. Any ads seen there are painted and presented on private property: 15% increase in advertising in years 2004-2005, year after that 22% increase, then the year after that was when the mayor put the ban up. They have began reducing ads that encourage luxury and self indulgence that are beyond the means of all groups because it impedes on the harmony.
