Sociology 2172A/B Lecture Notes - Lecture 9: Michelle Obama, Pizza Hut, Starbucks
16 Apr 2018
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1 ted talk i watched it for the previous test. 2 - video, child ads: consuming kids: the commercialization of childhood. on youtube: shallow, me and me now and me in the future, silly, unpurposeful ad, we need proactive ads. Hire psychologist to help us know what are the best toys for kids to play with. For advertising they bring psychologists to tell them what kids respond to more. So, kids can relate to it more and resonate. Marketing to children is all about pestering to children: two types of pestering: (persistent nagging importance nagging) The pa(cid:396)e(cid:374)ts (cid:449)ould feel guilty (cid:271)e(cid:272)ause they do(cid:374)"t ha(cid:448)e ti(cid:373)e to spe(cid:374)d (cid:449)ith thei(cid:396) kids (cid:271)ut they have the money to spend it on them. Building brand name recognition in children as young as possible. According to centre for a new american dream: at 6 months mental image of logos and mascots, at 2 years brand loyalties established.
