Sociology 2172A/B Lecture Notes - Lecture 10: Childhood Obesity, Advertising Campaign, Participaction
16 Apr 2018
School
Department
Course
Professor
Document Summary
In ancient greece and rome to free slave. In recent times health promotion is the most thing canadian government pays money on. Lalonde report 1974: (cid:862)a ne(cid:449) perspe(cid:272)ti(cid:448)e on the health of canadians(cid:863) Parti(cid:272)ipation (cid:894)(cid:1005)97(cid:1006)(cid:895) (cid:862)sport parti(cid:272)ipaction(cid:863: this campaign put physical activity on the map, our first social advertising campaign in canada. Dialogue on drinking (1976) first campaign for behavior modification to stop drinking too much. 1980s social advertising becomes institutionalized: creation of a social marketing unit (1981, to collaborate with program managers to develop multi-fa(cid:272)eted . 1981 smoking it was cooler to smoke than to stop smoking. The 90s and (cid:271)e(cid:455)ond major e(cid:454)pansion of so(cid:272)ial ad(cid:448)ertising . : vitality (1991) be physically active, eat well and the models started getting really thing. Cute and witty and but not offensive targeting young people. Smoking ads for young, old, male and female. Bangkok ad for smoking increased 40% of people who want to quit. A life cannot be thrown away abortion ad.
