Sociology 2172A/B Lecture Notes - Lecture 4: Cristiano Ronaldo, Copyright Infringement, Proxemics
8 Mar 2018
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Not trying to sell a product, more about awareness. Forced to pull the campaign: portrayed companies in a negative light, copyright infringement. These women were used to advertise beer that was not budweiser. Fifa strongly protects the people allowed to be sponsor. In this case, only budweiser is the official sponsor. Used a voodoo doll of cristiano ronaldo. Strips of freshly baked smelling cookies in the bus stops. If you stand there long enough smelling cookies, chances are you will go out and buy them: allergies to the sent strips, poor people take public transportation, these people are unlikely to be able to purchase cookies. Advertising reflects the culture of our society. Brands become a part of our language. Canadian culture is known to be really polite. The us is known as a melting pot, and canada is known as a mosaic. Body of learned behaviours: most important, you learn how to be in the world through socialization growing up.
