Sociology 2172A/B Lecture Notes - Lecture 1: Volkswagen, Pizza Hut, Nevada Athletic Commission
29 Jan 2018
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Ad clutter: we are exposed to so much advertising a day and we are extremely innovated towards it. You have to come up with interesting ways to advertise in order to get through the ad clutter. Criticisms within industry: bob garfield environment pollutants", backlash from consumers saying enough is enough. Saskatoon steakhouse: an example of how you must be very careful with humor. May be witty, or insulting depending on the person. Vegans, vegetarians etc. may be very offended. Technology has improved and allowed for more flashy ads. Allows you to go where the people are rather than hoping people see your ad on the side of the road. These have become more popular an are more appropriate for some cities. Distracted driving complaints people pay too much attention to flashy mobile ads: e. g. mobile tv screen ad. Shark week ad, movie ads having to do with water. Ads are literally everywhere, but we are oblivious.
